32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
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Yesterday — #MartechDay, yay! — we launched the world 2022 marketing technological know-how landscape, immediately after getting a calendar year off in 2021. It grew a amazing 24% to 9,932 solutions. To make it readable, we in fact manufactured it absolutely interactive at martechmap.com, in which you can research, filter, zoom, and extra. It’s very wild.
But regardless of its intellect-boggling scale, the martech landscape has often been a sidebar to the true story of how technologies is transforming promoting. The truly neat things for me is how entrepreneurs leverage these equipment with method, expertise, and creativeness to obtain exceptional results for their organizations and their clients.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my preferred neighborhood party in the martech industry. Each 12 months, entrepreneurs enter by sharing a single slide that illustrates their martech stack. They normally shout-out to the specific merchandise they use. But the ideal kinds convey how they consider about their stack conceptually. How does it healthy into their organizational working procedure? How does it guidance their client journey?
Collectively, they give us some perception into how martech is currently being applied.
And, since it is also a pleasurable awards program, quite a few style and design their stack slides with a minor extra pizzazz. Not always suitable to the stack’s mission, but entertaining to watch.
This year, 32 organizations sent in stack illustrations. You can see all of them in the absolutely free Point out of Martech 2022 report we produced yesterday — The Stackies commence on web site 31. (And if you want to check out the kinds from past years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per skilled entry to a non-income. In the previous, we have donated to corporations that encourage diversity and inclusion in martech. This calendar year, supplied the horrible situation in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.
Every single year, we also pick 5 “winners” for the awards. I put winners in prices since, whilst the kinds we choose are wonderful examples of martech stacks that have brought one thing notably handy or artistic to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a entire wins from this impressive corpus of true-globe stack examples.
4 Winning Stacks from 2021, Up-to-date for 2022
My gratitude is primarily immense for businesses who enter The Stackies numerous a long time in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
Four of the 5 winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this 12 months with up-to-date slides, and wow, they’re significantly brilliant. They fully qualify as winning entries all over again.
However, we preferred to distribute the love a little bit to contributors who didn’t just earn last calendar year. So though we didn’t pick them as winners for 2022, they really ought to have to be acknowledged as “standing winners” from final year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to add to The Stackies! This kind of a wonderful way to assist the broader martech local community.
5 Martech Stacks from New Winners in 2022
However, picking 5 winners between all the remaining fantastic entries was rough. These are the types we chosen, but I strongly persuade you to down load the comprehensive set in the Condition of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to people corporations to let them know you enjoy their contributions.
Our 5 picks, in alphabetical get:
Once again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so several fantastic entries from the AMA, Annum, Cvent, Electronic Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Look at them all out.