“Pound for Pound, racing sponsorship chances are between the most efficient resources in marketing” – Forbes Magazine
Motorsport has truly taken off in current yrs, specially with the pleasure of very last year’s System 1 and the increase of Sim Racing (On line computerised simulation racing).
So what will make it so interesting?
This is the most clear – your emblem on the Vehicle/Bike, on the motorists clothing, on their helmet, advertising boards & numerous other selected places!
Then there is the social media information that racing drivers & groups develop. Some motorists have big accounts and are usually satisfied to act as brand ambassadors for your corporation.
With some situations, like the British Touring Automobile Championship, you can get up to 400,000 people today in particular person and about 32 million on Nationwide Television set (figures could fluctuate).
2) Your Written content
A person of the most effective issues for your brand is the point Race Cars produce enjoyable content for your webpages! Possibly it is a grid picture at your favourite race circuit, or the car or truck/bicycle outdoors your spot of work, or even a photograph of your group with the automobile and driver! It’s fascinating!
In my opinion, this form of information gives for terrific brand activation and is surely exciting for your likely viewers! You are going to also get far more attain with Motorsport fans, sharing your articles thanks to the motorsport part!
3) VIP Hospitality
Some events have some remarkable hospitality for you to take pleasure in. A fantastic way to entertain your consumers, guests and prospective business enterprise associates! It will certainly build a day to keep in mind!
This exclusive experience, enjoying the thrills of the activity as effectively as getting handled with food & drink, lets for an incredible working day out and a reward for your investment in someone’s profession and the expansion of your small business!
We all adore becoming treated like royalty for the day/weekend!
This relates to the VIP Hospitality too…networking! You will get the chance to shell out time with other business enterprise house owners who are also looking for development in their enterprise. You will be in a position to chat distinctive tips more than and even get an chance to build doing the job interactions and it’s possible even some income!
It is a great way to arrive at your existing audience and perhaps even a new audience. You’ll get to build your make contact with checklist with folks you might use in the long term or even give them a prospect to get referrals for you!
With this kind of opportunity…you could generate a lot more than you invest in one weekend!
5) Business Growth & Expansion
Now, I are not able to guarantee development – it’ll be silly to make this sort of a assert! But there have been some outstanding good results tales from a partnership with a Motorsport Driver/Team.
But with options to demonstrate your merchandise and companies at Trade Stands all around the circuits, the opportunity for product or service placement by means of the drivers, a lot of PR of your brand name and the opportunity to have interaction with prospective individuals – there is a fantastic option for progress!
Situation Examine from a major BTCC Driver about a Drinks Model:
“The ROI Goal was to maximize the social media presence with a time from of a yr. They had been delighted when they doubled it in just 6 months.”
What is the cost…now this is the part exactly where most persons flip absent. How considerably is it likely to expense you for all this?
My question is “How much is it likely to value you NOT to do this?”
Offers range from Driver to Driver, Staff to Team. You could be paying out a handful of hundred for some motorists and up to a several million for the maximum levels of the activity.
My advice when considering: the greater the investment, the more substantial the return! The bigger the championship is and the bigger the driver, the extra attain and results you are going to get. Even so, the even larger the charge is likely to be!
The final point to bear in mind, you are investing in someone’s vocation! You are providing them the opportunity to do what they adore and they will be so grateful for this! So your promoting expenses is basically heading to a very great lead to with some good returns!
Completely ready to get commenced and take a glimpse at some prospects?
Achieve out to me by way of LinkedIn for some great potential partnerships!