The St. Tammany Parish Tourist and Conference Fee has hired Katie Guasco as chief internet marketing officer to oversee a staff and report to president and CEO Donna O’Daniels. Guasco will be responsible for the commission’s brand tactic, marketing, advertising and marketing, public relations, digital and print content material, social media and the St. Tammany Movie Commission.
Guasco has far more than 16 several years of promoting practical experience, starting her tourism profession in 2006 at Go to Baton Rouge and operating her way up to promoting director. Most not long ago, she was the vice president of promotion at the specific fascination publisher Hoffman Media, LLC, where by she labored with consumers to create targeted advertising campaigns across print, digital, social media, gatherings, and customized articles platforms even though supervising a crew of 10.
“I have named St. Tammany property for 7 yrs now and am energized by the huge possibilities to rejoice, take a look at and market Louisiana Northshore as a leading vacation place for all,” said Guasco.
Guasco graduated from Louisiana State College with a bachelor’s diploma in marketing and a master’s in public administration. She is also a Accredited Journey Sector Expert, a Southeast Tourism Modern society Journey Advertising Qualified and a graduate of the Louisiana Tourism Management Academy.
In 2022, the Louisiana Journey Affiliation identified the Louisiana Northshore crew with the Louey Award for “Outstanding Conference and Guests Bureau/Vacationer Commission of the Calendar year (spending plan from $1 million and earlier mentioned)” at its annual assembly.
Guasco was employed right after Louisiana Northshore’s advertising of Roberta Carrow-Jackson to manager of film and electronic communications and Sarah Hill as supervisor of marketing strategy and model information, in addition to employing Erica Glory as manager of social media and local community relations.