- “Movement That Conjures up” broadcast strategies for Kia’s Carnival MPV, EV6, K5, and Telluride generate EDO’s initially-ever Automotive Tv Promotion Award for “Ideal Non-Luxury Vehicle Campaign”
- Times Square introduction of the all-electrical Kia EV6 recognized by MediaPost as “Most effective Interactive Execution or Marketing campaign”
IRVINE, Calif., April 15, 2022 /PRNewswire/ — Two of Kia America’s 2021 marketing and advertising initiatives have been acknowledged this week with awards of excellence in automotive advertising and marketing communications.
Kia’s “Movement That Inspires” broadcast campaign, a critical component of the automaker’s new brand id in the U.S., was named the 2021’s Most effective Non-Luxury Automobile Campaign by EDO, a information measurement company that evaluates broadcast ad efficiency and subsequent shopper engagement on the net. As receiver of the initially-ever Automotive Television set Advertising and marketing Awards presented by EDO, Kia’s broadcast spots for the Carnival MPV, EV6, K5 and Telluride types have been acknowledged for driving shopper engagement with the manufacturer online.
In addition, advertising and marketing trade journal, MediaPost, named Kia’s “Times Sq. Takeover” for the all-electric Kia EV6 “Very best Interactive Execution or Campaign.” With help from agency companions together with David&Goliath, Gail & Rice, Innocean, and Zeno Group, Kia took in excess of the legendary New York City area for an in-person US debut of the EV6.
“Obtaining two of Kia’s most formidable marketing and advertising initiatives identified as greatest in class by EDO and MediaPost is even further evidence of the advancement and maturation of the Kia brand in the U.S. and supplies us with inspiration for long run marketing to go on route in the direction of demanding convention and pushing boundaries,” mentioned Russell Wager, vice president, marketing, Kia The us. “With the start of ‘Movement That Inspires’ and the introduction of the all-electric EV6, Kia is properly on its way to a management position in sustainable mobility.”
Kia The united states – about us
Headquartered in Irvine, California, Kia The us carries on to major automotive top quality surveys and is recognized as a single of the 100 Best Global Manufacturers. Kia serves as the “Formal Automotive Husband or wife” of the NBA and gives a range of gasoline, hybrid, plug-in hybrid, and electrified automobiles bought by a community of virtually 750 dealers in the U.S., which includes quite a few cars and SUVs proudly assembled in The united states.
EDO actions the spike in purchaser engagement behaviors, this sort of as on line search for a brand name in the times just after a Television set ad airs. The more substantial the spike, the far more customers are engaging with the model, and higher engagement is predictive of higher revenue. EDO’s results-pushed platform measures customer steps and what drives them to buy and delivers makes with the details they will need to correctly have interaction audiences through Tv advertisement campaigns.
MediaPost is an integrated publishing and convention business whose mission is to present a comprehensive array of sources for media, promoting and advertising pros. MediaPost is the holding company for the pursuing entities: MediaPost.com, 30+ industry conferences and functions each yr nationwide and in Europe, which includes the OMMA, Insider Summit, Promoting and Interact conference series, seven yearly award shows, and a suite of 50+ sector-concentrated e mail newsletters & blogs.
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Source Kia America