Marketing expert, bestselling author, and Non-Obvious thinker Rohit Bhargava to headline 2022 Senior Living Executive Conference | News

ByJarvis Sankey

May 3, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Serving as the formal meeting of Argentum, the year’s most significant gathering of senior dwelling gurus will return in-particular person in Minneapolis, with a target on procedures and answers to do well in a reshaped environment

MALVERN, Pa., April 30, 2022  /PRNewswire-PRWeb/ — The 2022 Senior Dwelling Executive Conference (SLEC), the formal once-a-year assembly of Argentum, the leading national association exclusively dedicated to supporting organizations running skillfully managed, senior residing communities, now introduced its keynote speaker.

Rohit Bhargava, innovation and marketing and advertising expert, will share a candid and quick-paced session on “How to Guide the Foreseeable future with Non-Clear Considering,” at 8 a.m. Tuesday, May perhaps 17. His session will expose the five routines of non-noticeable thinkers that will enable leaders:

  •     Shift viewpoint and form corporations to far better navigate improve and disruption.
  •     Understand foreseeable future consumers and prepare corporations to provide needs that buyers have not asked for nonetheless, but will.
  •     Discover suggestions from other sectors and expertly apply them to your business.


Bhargava is the Wall Street Journal greatest-selling creator of seven books on matters as large-ranging as the potential of business, creating a dependable brand, and how to go past diversity to produce a additional inclusive earth. His signature e-book, Non-Obvious, has influenced extra than 1 million visitors to shift their viewpoint.

As a “non-boring” keynote speaker, Bhargava has been invited to produce a number of TEDx talks and taken the stage at much more than 500 events in 32 countries all over the environment. He is also an adjunct professor of marketing and storytelling at Georgetown University and writes a monthly column for GQ magazine in Brazil. His insights have been highlighted on NPR, Rapidly Organization, CNN, and the Harvard Small business Overview. The keynote session is generously sponsored by Optum.

“We are on the lookout forward to bringing our local community together once more for this leading in-person party,” claimed James Balda, President & CEO, Argentum. “The 2022 conference reflects what senior dwelling leaders have claimed represents important value and training — sessions, techniques, and alternatives that will make it possible for them to serve citizens and work correctly in a reshaped earth. There is just no other system as effective as this conference for superior-level skilled exchange, sharing of ideal techniques, sourcing innovation, and collective options on how to condition the long term of senior living — with each other.”

In addition to the keynote addresses, the 2022 conference will deliver 3 full times of education and learning on matters appropriate to all amounts of senior living industry experts and all capabilities. The agenda contains a Point out of the Field handle and Hero Awards on Monday, May possibly 16, followed by educational tracks on Tuesday and Wednesday.

Continuing for 2022 is the Government Director Leadership Institute (EDLI), a particular application showcasing education and learning developed for Executive Directors, focused on boosting management and talent progress in operations administration, human resources, sales and internet marketing, scientific oversight, hazard administration, and more. Individuals will also benefit from the Exhibit Corridor, expanded for 2022, delivering innovation and ideal-in-class techniques to services and options.

Instructional tracks for 2022 involve:


    •     Dining and Hospitality, with periods highlighting troubles on wellness in eating pushed by worldwide flavors, sustainability, scheduling procedures, training, and the equipment to drive in-home innovation and maintain your business enterprise design.


    •     Finance and Enhancement, masking risk management, charge containment, scheduling for the middle sector, long term advancement, and layout strategies.



    •     HR and Workforce, masking perform-daily life integration, new technologies cutting down the time to retain the services of, and other actionable resources for HR leaders.



    •     Operations, with periods created to mirror the real-globe convergence of operational excellence and how it impacts occupancy.



    •     Sales and Promoting, with periods on controlling marketing and advertising and promotions, digital platforms, monitoring to generate conversions, and rebuilding occupancy by way of a pandemic.



    •     Quality and Risk Administration, with periods tackling timely medical difficulties when guaranteeing companies are up to velocity on possibility management developments.



The 2022 occasion is predicted to deliver with each other hundreds of senior dwelling experts from organizations across the U.S. the annual collecting is identified as the leading networking and academic occasion for the market. Participating providers symbolize selection-makers from for-financial gain and non-income assisted living, memory treatment, impartial living, continuing treatment retirement communities (CCRCs), actual estate expense trusts (REITs), personal fairness, money providers, business suppliers, media, and academia.

For the total speaker lineup, agenda, continuing education information, show and sponsor information and facts, and to sign-up, pay a visit to:

ABOUT HMP International

HMP Worldwide is the formal organizer of the Senior Residing Govt Convention and is the drive behind Healthcare Created Realistic. The organization is an omnichannel leader in healthcare situations and education and learning, with a mission to enhance patient treatment. We develop accredited professional medical training occasions – in individual and on the web through our VRTX digital system – and clinically suitable, evidence-primarily based content material for the world-wide health care community throughout a selection of therapeutic parts. Our brand names consist of Consultant360, the year-spherical, award-profitable platform relied upon by primary treatment suppliers and other professionals Psych Congress, the major unbiased mental overall health assembly in the U.S. EMS Entire world Expo, North America’s major EMT and paramedic event and the Symposium on Advanced Wound Care (SAWC), the biggest wound treatment meeting in the earth. For far more information and facts, pay a visit to


Argentum is the leading countrywide association completely focused to supporting firms operating professionally managed, resident-centered senior residing communities and the more mature older people and households they serve. Because 1990, Argentum has advocated for decision, independence, dignity, and quality of daily life for all older adults. Argentum’s systems and initiatives are driven by its membership. For a lot more facts about signing up for Argentum, remember to stop by Study additional at

Media Call

Sandi Beason, APR, HMP World, (601) 573-1737, [email protected]


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