McLaren and Fisker this month announced they had branded their individual auto finance ventures — private-label programs that resemble captive finance companies but are supported by Chase.

The McLaren Financial Services brand is now in place for the supercar manufacturer’s loans and leases, and an associated website for online payments and statements is live under that name.

“This is the first time we have done this and it is primarily to promote the brand and visibility to our [high-net-worth] customer base and underline our endorsement of the products offered to our customers,” spokesman Roger Ormisher wrote in a July 6 email.

Fisker said on July 7 that it expects Fisker Finance to start originating deals in the fourth quarter, which coincides with the start of production on the electric Ocean, its first vehicle, in November. Fisker on July 1 began taking $5,000 deposits on the limited-edition Ocean One variant of the SUV.

“Fisker is a digital car company, first and foremost, focused on a seamless customer experience at every step,” CEO Henrik Fisker said in a statement. “Providing finance options on our digital platform, including financing factory-installed options, is part of providing our customers with a completely hassle-free experience respectful of their time.”

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