Old Dominion University Selects Nicola Ziady as its Inaugural Vice President for University Communications and Chief Marketing Officer

ByJarvis Sankey

Apr 26, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


Nicola Ziady

Old Dominion University welcomes Nicola Ziady as its inaugural vice president of university communications and chief marketing officer.

Aged Dominion College welcomes Nicola Ziady as its inaugural vice president of university communications and main advertising officer.

NORFOLK, VA, April 22, 2022 (Globe NEWSWIRE) — Next a nationwide look for with the engagement and knowledge of Greenwood/Asher & Associates, Previous Dominion University announces the selection of Nicola Ziady as its inaugural Vice President for College Communications and Main Advertising and marketing Officer.

Nicola will get started her Monarch journey on July 11, 2022, next eight a long time of potent leadership and exemplary services as Main Advertising and marketing and Communications Officer at the College of Cincinnati, a Exploration 1 urban college with more than 45,000 pupils. Nicola also has prior knowledge and established achievement in the space of internet marketing at Case Western Reserve College, as nicely as St. Jude Children’s Investigate Clinic, Cleveland Clinic and University Hospitals of Cleveland.

This inaugural leadership situation was founded subsequent the substantial critique and in-depth tips of a Branding, Internet marketing, and Conversation Job Force that was convened by ODU President Brian O. Hemphill, Ph.D., and the University Communications Operating Group that was formed subsequent the Job Force’s function to operationalize the tips.

Yuping Liu-Thompkins, Ph.D., who serves in ODU’s Strome College of Business enterprise as Professor of Advertising, Director of Loyalty Science Lab and E.V. Williams College Fellow, shared the adhering to primarily based on her field abilities, as nicely as major contributions as a member of the Branding, Promoting, and Interaction Job Force and University Communications Operating Group.

“I am actually fired up about the prospect of a new main promoting officer for Old Dominion College. ODU has grown considerably around the 20 decades I have been listed here. The recent transfer to an R1 institution is an illustration of this growth. ODU has a ton of fantastic tales about our learners, faculty and personnel. We want a a lot more unified voice to explain to these stories. The candidates we interviewed all had deep ordeals in this place. I seem forward to observing the new chief acquire the branding of ODU to a full new degree.”

Moreover, John B. Ford, Ph.D., who also serves in ODU’s Strome College of Business enterprise as Professor of Marketing and Intercontinental Business, Eminent Scholar and Haislip-Rorrer Fellow, highlighted the worth of this place and Nicola’s range when taking into consideration the existing state and long run way of ODU’s general endeavours.

“The situation of Vice President for University Communications and Chief Marketing Officer is a pretty vital place for Aged Dominion College. Ensuring the regularity of all communications and enabling and preserving the essence of the ODU brand is a vital ingredient of our at any time-rising countrywide recognition and prominence as an R1 institution. Nicola is the great applicant for this placement. Her experience with St. Jude, Cleveland Clinic, and the College of Cincinnati give her an remarkable comprehending of manufacturer impression and communication. Her energy and insight will help ODU develop and boost a important countrywide popularity.”

Dr. Ford’s assessment is grounded in his important institutional management as part of the University’s strategic preparing approach, precisely co-chair of the Branding, Advertising and marketing, and Communication Subcommittee, with substantial industry leadership as editor-in-main of the Journal of Advertising and marketing Exploration and Associate Editor (Advertising) of the Journal of Business enterprise Study.

In saying Nicola’s assortment, President Hemphill stated, “On behalf of Monarch Country, I am honored to welcome Nicola to the ODU loved ones. She brings deep encounter to our establishment. I am self-confident that she will offer the industry skills and perception, as properly as best practices, that are essential to advance our institution and broaden prospects now and properly into the future.”

President Hemphill added, “I ought to also convey my deep appreciation for the Job Pressure and Working Group customers who ended up dedicated to charting a visionary route forward. Their do the job was pretty considerate and has positively impacted the ongoing scheduling endeavours in this essential place. The Look for Committee went earlier mentioned and further than in its substantial effort to look at and interact with a leading-excellent applicant pool, which has resulted in Nicola’s range. All of these cross-useful campus teams answered the connect with to provide in a profound way that will be impactful for quite a few several years to arrive.”

Vice Provost and Dean of the Graduate Faculty Robert Wojtowicz, Ph.D., who chaired the Search Committee said, “Nicola provides a wealth of understanding and experience to the position of Vice President for College Communications and Chief Promoting Officer. As the head of a freshly reorganized division, additionally, Nicola will be equipped to unfold the excellent information about ODU more efficiently to a broader audience than at any time in advance of.”

A program engineer by instruction, Nicola has a Bachelor of Science in Computing from Waterford Institute of Engineering with supplemental education, like executive training encounters, at Yale College, College of Pennsylvania, Miami College, Oxford College, Harvard College and Case Western Reserve College. With a info-centric solution, Nicola is a released creator and nationwide presenter with a service heritage on marketplace evaluate committees and advisory committees, as nicely as a volunteer for various organizations and receiver of quite a few awards.

In remaining selected for this essential function, Nicola shared, “Higher education is modifying and evolving, and so is Previous Dominion University. President Hemphill has an aspirational and ambitious vision for the future to split limitations, ceilings and new floor. I am honored to be selected to serve this institution as it advancements to new heights as a single of the nation’s major general public R1 universities. We have a fantastic story to tell in coastal Virginia and a singular reason to give new vantage to the next generation of bold suggestions and crowning achievers. I want to thank President Hemphill for the belief he has positioned in me. I also want to thank the Search Committee and the campus local community for the manner in which they welcomed me for the duration of my take a look at to campus, especially the University Communications and senior management teams. I glance forward to collaborating with the exceptional college students, college, and workers to propel the regional and national stature of Old Dominion College.”

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Make contact with: Amber Kennedy Aged Dominion College 757-683-3278 [email protected]



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