Former HBO chief promoting officer Pamela Levine has been tapped as the new head of internet marketing for Disney Branded Television and Nationwide Geographic Content.
Levine, who is replacing the a short while ago exited Jayanta Jenkins, will lead an integrated internal agency throughout manufacturer and inventive marketing and advertising, system, publicity, media preparing, electronic/social, situations, expertise relations and awards, supporting material designed for Disney+, as well as the Disney and National Geographic-branded linear networks, for every Disney General Leisure.
In her new role, which she will start out June 27, Levine will jointly report to Disney Branded Tv President Ayo Davis and Countrywide Geographic Content President Courteney Monroe. Levine’s direct reports contain Chris Albert, government vice president, Advertising and marketing and Publicity Chris Spencer, executive vice president, Resourceful Marketing and advertising Kristin Corrigan, senior vice president, Advertising and marketing Method Jessica Bodaken, vice president, Marketing Generation Abby Ho, vice president, Social Media & Engagement Approach and Katie Morrow, vice president, Media Organizing.
Levine will be based mostly in Burbank, California and commit time in Washington, D.C., where by Nat Geo is headquartered.
Most a short while ago, Levine was CMO for VC-backed tech corporation BookClub.com. Formerly, she served as president of throughout the world theatrical advertising at Twentieth Century Fox Film, where she led strategies for movies which include “Hidden Figures,” “Logan,” “Murder on the Orient Specific,” “The Greatest Showman, “Deadpool 2” and “Bohemian Rhapsody.” Prior to that role, Levine was CMO at HBO, foremost a staff dependable for overseeing technique for collection including “Game of Thrones,” “True Detective,” “Girls,” “Silicon Valley” and “Last Week Tonight with John Oliver.” Levine also played an integral position in HBO’s digital system tactic, which includes the start of streaming support HBO Now.
“Pam is an very accomplished govt whose comprehensive expertise launching, reimagining, and growing big amusement brand names is unparalleled,” Davis and Monroe mentioned in a joint assertion. “She’s not only led internet marketing for some of the most profitable film and tv franchises of all time, but Pam has a stellar popularity as a potent, inspiring leader of significant-undertaking, award-profitable teams. We’re delighted to welcome her to our Disney Branded Television and National Geographic Content material teams.”
Levine added: “This is an incredible and one of a kind opportunity to operate not only for two of the world’s most beloved and iconic international models but also with some of the most talented executives in the company. It’s an added bonus that so several of them are pals and previous colleagues. I’m thrilled to be a part of Ayo and Courteney, and the amazing teams at Disney Branded Tv and National Geographic Content to enable recognize the unlimited likely of both of those brand names.”