In this episode of the Duct Tape Marketing and advertising Podcast, I job interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a international husband or wife marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new reserve out known as — Shifting to Outcomes: Why Partnerships are the Foreseeable future of Marketing.
Entrepreneurs currently have a choice. They can retain doubling down on promotion with the digital goliaths of right now or start off to diversify and devote in other marketing channels, with an eye toward the long run. In this episode, I converse with the Founder and Chairman of Acceleration Associates, Bob Glazer, about why diversifying your advertising method with other channels — like partnerships — is the way of the long run.
Issues I question Bob Glazer:
- [1:13] How would you define partnerships, and what are you featuring new in the area of partnerships in this guide?
- [3:29] Would you say there are different ranges of partnerships?
- [5:44] Would you say this is potentially a total position of see shift for a good deal of entrepreneurs?
- [6:59] Do you have a confined range of who this methodology could perform for or is this a little something that all people need to be accomplishing?
- [9:14] How do I uncover associates?
- [12:58] Is there an example circumstance on locating associates that you’d like to go through with us?
- [15:43] How would somebody who is listening to this get begun?
- [17:43] What are some of the platforms that persons would most likely come across?
- [18:31[ Have you seen examples of service companies doing this? For example, how would a company like yours create a partner?
- [21:32] Where they can locate out a lot more about Acceleration Companions as well as decide on up a duplicate of Shifting Results?
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