Originally posted on September 23, 2021 @ 7:56 pm
How to write a blog post is the first thing that comes to your mind after starting a blog either for personal use or for a business. This is your 9-step process for writing a great blog post that will host tons of traffic to your blog and increase your online presence and search engine visibility.
Do you want your blog content to drive in hundreds of thousands of traffic monthly? The reason while you see top bloggers still perform very well and attract much traffic is because of their outstanding posts they regularly publish.
Though they aren’t performing magic, but they have consistently followed a proven pattern of writing a blog post. There are processes that have assisted them to effectively work and create quality and SEO content.
You must know that, generally, you must have a clear and targeted workflow so that you will be able to have a measured result. In terms of blogging, it’s important to aim at a long-term recurring success, as it will help boost your marketing online.
Before we start on the 9-step process of how to writing a blog post, let’s define and understand what blog post or blog content is about.
What is a Blog Post?
Blog post is a written information that’ll published on the internet via a blog that’s highly focused and aimed at educating, entertaining and answering the questions of readers.
Posts for blog are typically displayed on blogs in a reverse chronological order, and this is because, the most recent post appears first or at the top of the web page.
Blog contents allows you or your business to publish and update insightful, thoughtful and relevant stories on your website about any topic or niches, that also help answers a reader’s question searched on the internet.
Now that you’ve understand what is a blog post; let get started with how to start writing a blog post.
Writing a Blog Post?
Luckily, it’s easy to learn how to write a post for your blog anytime to choose to sit in front of your PC. With time, you can increase your audience and grow your traffic over and over again and sustainably.
Be it that you want to build a blogging business or working with a digital marketing team, you can achieve your results with a well-planned blogging SEO strategy.
The truth is the process of writing a blog post is essentially simply. Though, there are steps and strategies to abide with, but these steps and strategies are good easy to go with.
This post is packed with how to write great posts for your blog that will blend with your target audience, resonate with them and make you a unique authority in your industry.
Three Blog Writing Template
- Blog Post Outline Template: Search and outline what you want to write before you begin your next post.
- Blog Post Copy Template: Ensure that every essential element is included in each post.
- On-Page SEO Checklist: Make sure that no step is missing and drive more search organic traffic.
The Essential Elements of an Exceptionally Good Blog Post
These essential elements that I’m about to list are the same elements I’m using to drive huge traffic to this blog. It will enable you to understand what an exceptional good post is and how to write one.
Your 9-Step Process for Writing Great Blog Posts
- Build Blog Post Ideas
- Making Research
- Create a Blog Post Outlines
- Crafting Hot Headlines
- Writing Engaging Introductions
- Writing Question-Answering Body Content
- Adding Visual Content
- Optimizing Your Post for Search Engines.
The first step to writing a post for your blog is first creating a blog posts ideas that will be most relevant to your intending readers. It’s important that you figure out the best ideas for blog posts before you start writing.
Though trying to figure these post ideas might be a bit hard, but I have outlined the best approach you can use to achieve the best results. It will be good to plan for a month; this will enable you to have a better blogging strategy.
What Do You Know About Your Potential Audience?
The first thing first is to find out what you already know about your audience. Write down those things you know about the people you intend to publish your content to.
- What are those challenging topics your potential audience are asking or discussing? Get engaged with existing discussion.
- Are there any strong issues that you think is yet to be answered fully? You can start one.
- How has this audience reacted to a specific topic before? Look for ideas that connect with those topics.
These topics could be very broad. But in the next step, you will learn how to write catchy headlines and SEO-content posts.
Start Doing Keyword Research
It might interest you to know that MarketingBlogo uses a SEO-kind of method to create an exceptional blog post.
Our approach is to first discover a topical targeting area for our blog post, and then we do a thorough keyword research to find the most interested topic of our audience and what they will want to read the most. This entails two key factors of keyword research – Volume and Difficulty.
Let me quickly explain these two key keyword research factors that will help you create a compelling and engaging blog post.
- Keyword Volume – This defines how many times a particular keyword is searched on search engines (Google, Yahoo Bing, Baidu, and Yandex).
- Keyword Difficulty – Is the term that describes the degree or how well you will rank on search engine with such keyword.
To get more resources on this, read this Keyword Research Guide by Ann Smarty, it simplifies everything you need to know and how to generate the ideal keyword for your blog post.
For you to do keyword research, there’re tools that are required you use. On the web today, there are a lot of them, free and paid options. Let me list the most used and popular keyword research tools and the one(s) I would recommend to beginners.
For beginners (Free):
Twinword Ideas a free keyword research tools that will help you get the best keywords for your content a lot quicker with the AI-powered keyword technology. Within no time you will have just the keywords you could do with.
For example, this is how to use Twinword Ideas. Open the site in your browser and enter a keyword say, “Marketing”. After that, you’ll see something like this.
From the image above, you’ll see the average monthly searches and its SEO difficulty under SEO competition. The higher the monthly searches, the more chance it has to drive traffic. Meanwhile, the higher the SEO competition score, the extra work you’ll need to put in for you can rank.
If you need keywords for your Blog post, use the popular topics filter to get insight for would-be topics to write for your blog post. Just click on any topic to get the exact keywords for your topic, or better still create your own topic to get keywords for any custom topic.
For every topic, put together a list of keywords that your blog post will take account of. This involves categorizing out which keywords are most related to one another, and arranging out keywords that aren’t important at all.
Ubersuggest: This is a free tool that put forward a lot of value. It’s owned by popular online marketer and blogger Neil Patel.
For Pro (Paid Tools):
SEM Rush: Is a powerful keyword research tools. Other strong options include Moz and Ahrefs.
Deciding Which Ideas are The Most Appropriate
Getting the most appropriate keyword for your blog post, you’ll first think of the ones with high average monthly searches and low SEO competition score.
This is actually the easiest means to generate huge traffic on time. Although, this is not the best approach, if the idea isn’t the most relevant thing to write about.
For you to get the most out of your keywords, that will blend together value and opportunity, ensure to answer these three questions.
- How is this topic connected to my blog or business? The more connected it is, the better
- Can I create a reliable blog post on this topic? Choose a topic you can write very well than anyone else.
- Has any topic relating to this done well? This will tell you if it will the topic will do well.
Though it might be hard to know correctly which post will achieve the most results. But bringing in collated data and experience will help you get better in a long run.
Related Resource: How to use keywords in content writing for SEO.
Now let’s head to the next step of how to write a blog post.
Step 2: Research Your Topic
Before you can go ahead to write your blog post, it’s important to do a research on the topic. Use these key points as a guide:
- Gathering data that support your idea
- Researching more information about the topic with any relevant resources.
- Checking out if there are any related topics out there.
Some General Research Advice
Follow these tips has you are making or doing your online research.
1. Stay away from suggesting Wikipedia.
We all know that Wikipedia is remarkable, and it’s been used it for special purposes. However, it isn’t a good and dependable source for professional information. You rather reference a reckon blogger, site or company with wealth of experience and expertise.
2. Examine and ascertain sources of Information.
The more honest a source make a claim, the more likely it’s accurate more often than not.
3. Strengthen your blog post with evidence and not assumptions.
Step 3: Create a Blog Post Outlines
The next step is creating a post outline; outlines will help you touch every essential part needed to satisfy your audience challenging needs with the topic. With a well written outline, you don’t skip anything and still helping you maintain focus.
With a blog post outline, is like you having a map that’s guiding you to your destination. You’ll be able to cover a lot regarding the topic, you’ll also know what you need to achieve from the post and it wouldn’t waste your time and energy.
Organize Your Post Sections
Organizing your post section is a better way to establish good writing skill abilities and to engage your readers you effectively.
Blog post sections are ways to put together your writings in order in your Introduction and headings. For every heading, you should make sure it represents a particular point you want your readers to understand.
Your point shouldn’t be complicating, use simply grammars. It just needs to pass the needed message and valuable in guiding the course of your writing. Below is a simple blog post outline template.
Append Bullets and Sub-Titles
In writing blog post, bullets points and sub-titles are better ways to explain a subject better and deeper. This is after you have layout each section for discussion.
Categorize which points you want your readers to be guided into and cover it effectively, and this should be under every section heading.
If after writing a blog post and it has no clickable headlines, it’s the same as the post not existing on the web. Your headline is the gateway to your awesome and quality blog post.
Compelling headlines is what makes anyone online looking for an answer to a problem to click, share, and read at the first instance.
Your headline should grip the attention of any online user searching of something using your keyword phrase, and sincerely communicate the intent of your post.
Tips for a Strong Headlines:
Forceful: Your headline has to get people’s attention swiftly.
Incorporate an action verb: Your headline should communicate something happening to your audience.
Communicate an obvious Assistance: Your audience should see why they must care and read about your post.
A simply example of a Basic and catchy Headline:
From the image above, we can see the fundamental elements for a good headline.
Here are some basic headlines elements present in this example
A clear subject: We know this is about Blogging Mistakes.
A verb: “Avoid” gives this headline some reasons to click and find what a blogger must avoid.
A benefit: Readers who are beginners and want to avoid blogging mistakes and be successful will definitely click and read the blog post.
Step 5: Pin Down Your Readers with Your Introduction
After writing your blog post’s headline which must be catchy and clickable, it’s time to write a mind-crippling introduction. You shouldn’t be in a rush to write your introduction, because your introduction is the base to other write the actual copy of your blog post.
Your introduction should pin down you reader’s mind and let it open your reader’s mind to the intent of your remaining copy and must fulfil your reader’s desire.
Tips to Create Your Introduction
Think Value: Fill the introduction of your blog post with value, just the way your headline has it. Think of the most significant keys or points that fill your post and share them with your readers. Let them feel and get the value of your content from your introduction.
One way to picture it out is to place yourself in your reader’s shoe and ask yourself what’s in it for me?, with this you nail with nail it.
Connect with Fact or Story: Starting your introduction with a fact, story or statistics about what your blog post is about, is a point of connection to your reader’s mind. This will keep your readers wondering and wanting to read the full content.
Anecdote: What’s your personal view that’s true and valuable that’ll crib your reader’s interest.
Ask a Question: Before ending your introduction, ask your reader a question that link that must be answered within your post. “Do you” and “What if” kinds of question do better in keeping the reader seeking for more.
An Exemplar of a fundamental Introduction
Well-written introductions also take account of some simple but effective elements.
How to write a blog post is the first thing that comes to your mind after starting a blog either for personal use or for a business. This is your 9-step process for writing a great blog post that will host tons of traffic to your blog and increase your online presence and search engine visibility. Do you want your post to drive in hundreds of thousands of traffic monthly?
Let’s analysis few things that’s worth noting in this Introduction:
It Begins with a Problem (Words in Red): This post started with the precise setback readers wish for to solve.
Then It Assures to Solve a Problem (Words in Green): This post specifies the numbers of steps to solve the reader’s problem.
Creates a question: This post also leaves the reader a question that has an answer within the content of the copy.
Ensure that the introduction of your blog post is careful drafted and shouldn’t require a very high level of skill. Just make it straight and give your readers reasons why they must continue.
Writing the body of your blog post shouldn’t be as complex as it may sound. Your introduction is a pace setter to making your content great and qualitative.
It’s important to note at this point that before writing a blog post, make sure to have done a thorough research on the topic, and this is if you are not an authority on the topic.
The content of your blog post could be a topic you are mastery on, like your profession, an experience on your job or how you were able to achieve a remarkable result on a field.
But if you’re not mastery on the topic, then, it crucial you make a thorough research on the topic before putting it down.
Now let’s get down to the process of writing your blog post’s body greatly.
Maintain Relatively Short Paragraphs
As you begin to journey to writing your blog post, paragraphs are sections that should be concise and straight to the point. Use distinct sentences to include punch after assertion or statements.
Make sure that your paragraphs are between 2 or 3 sentences, and this is to ensure your reader crisp what you are trying pass across and for clarity, at most 5 sentences. Keeping your sentences within this range will help blog post to be read easily.
Let your Sub-Headings For Each Section Be Descriptive
Making the headings of each of your blog post sections to be descriptive will help grab the attention of your readers, and compel them to read further.
Tips for writing sub-headings:
Make it Clear: Ensure that the reader recognizes what to look forward to in each section. Originality is great, simplicity is better.
Make Your headings valuable and Specific: Adding value and making your headings specific encourages your readers to continue reading. For instance, as an alternative to saying “How To Invest Your Money in Real Estate”, you may perhaps write something like, “How To Invest Your Money in Real Estate & Earn $1,000 Monthly.” This adds detailed significance to the subhead.
Append Important Points To Hold Each Headings
In the bid to make your blog post great, appending or adding other sub-important points to support or hold your main heading’s idea will be fine.
For each new paragraphs, include bullet points underneath the headings in your outline appropriately and if you realize there’s need to add more points to support your write, you can also include them in your blog post.
Follow this effective yet simply logical structure to help you write a great body for your awesome blog post. This will have equipped you to ensure you deliver a very good content-body
Make Each Major Point a Sub-Heading: This is the most effective way to draw out your blog post outline and will help you deliver a good write-up.
Support Each sub-heading with facts: Facts can be a statement, image or infographics images that help verify or authenticate a claim. So adding at least 1 or 2 facts to your paragraphs will help boost and level up the authenticity of your blog post and will aid shares.
Use Links: Where necessary, add links to other authorizing blog posts relating to your topic’s write-up and follow a line of investigation materials to support your post.
Summarizing your write-up with a good and strong conclusion will bind your blog post together. Fundamentally, your conclusion should open your reader’s eye to the following:
- Bring solution to the problem.
- Go over the main points what you mention in the blog point.
- Recommend action that the reader can take.
Writing a strong conclusion for your blog post shouldn’t be complicating. But it’s important to take your time in writing one that will sum up all that you’ve writing.
Make sure to bind your conclusion with your main blog post together very well.
Writing contents that fulfils the desire of readers and solving their problems takes more than just words. Your posts need visual content or images.
Images speaks louder than a hundred words, so, let the body of your blog post contain images, infographics content that will interest your readers and also add value to them.
The visual content in your blog post would increase your blog post shares and help increase the visibility of your business.
To get started with visual content? There are two ways you can get started:
- To hire a graphic designer
- Making use of free design software tools.
Hiring a Graphic Designer: If you have much budget, you could hire a graphic designer to help create awesome images to include in your blog post.
What a Graphic Designer Should Do.
- Add notes for image direction in-line in your text document.
- Include the exact copy and other information you need.
This is all they need to do.
Using Free Design Tools: if you are having no budget for graphic designers, there are free tools that can help you achieve great image results, without you having any design skills and knowledge.
The following tools make it easy to design images yourself:
How Many Visual Contents Should a Post Have?
Well in my opinion, the answer to the above question depends on how you want to serve your readers and how important is it to include them so that your message will be effective delivered.
It also includes how well you want to meet the needs of your audience. Let’s see what other professional blogger has to say regarding to this question.
Neil Patel suggests adding one image per every 350 words. This is a good regulation of thumb for maintaining balance between images and blog content.
Robert Katai says “it depends.” But he has written Visuals in a blog post guide to help you agree on which images you need according to the type of post you’re writing.
Eric Hochberger of Mediavine recommends “as many as your content will justify.” You can read a complete guide on how many images should you use in a post. This supports Robert Katai’s advice above.
In short, I recommend you use the recommend images that can serve your readers and fulfil their satisfaction.
To rank in the SERPs on search engines, you must optimize your blog posts. It is important to know what is SEO and how it works. This guide will help you optimize your blog post for search engine and SEO.
Once you’ve finished writing a blog post, follow these effective steps to increase your chances of ranking fine in search engines.
1. Let Your Title Tag & Meta Description Be Strong & Clickable
One first way to optimize your blog post is to ensure your title tag and Meta descriptions are what appear in search engine results. They’re the first thing people will see before visiting your post through a search.
Here’s how to write strong title tags and Meta descriptions:
- Take account of your primary keyword and add it in your title tag (this is very important for SEO).
- Keep your title tag around between 65-70 characters (so it doesn’t get cut off in Google search results).
- Make sure your Meta description is between 120- 150 characters (the same reason as above).
- Use Portent’s SERP Preview Tool to check how your planned title tag and meta description will come into view in real search results:
2. Using External & Internal Links
The second tip to optimize your blog post is to make use of external and internal links appropriately.
To help boost your blog post SEO, keep in mind to always internal links to link back to your own posts in addition to other blogs. This will help search engines and your readers to find other relevant and related content on your blog.
Link to Other Relevant Posts with higher DA and ranking in search engines. It’s important links to other posts related to your topic.
Links assist readers discover additional information in relation to your topic, help give them an idea about where you’re finding or getting your information, and enhances the chances other sites connects back (Backlinks) to you (and send traffic to your blog).
They also assist search engines find and verify what your blog post is about by drawing associations between linked content.
Advantages of Links:
Let me give you a few extra reasons while links are important;
- Anchor texts are used by search engines to decide what the blog post you’re linking to is about.Ensure that the anchor text you’re linking to is a quality and relevant one, that’s relating to the topic you’re writing. It will give your readers an insight of what they’re about clicking.
What to Avoid about Anchor Text?
Over-optimizing anchor text is danger to your blog post SEO and it’s one of the SEO-techniques you must stop using immediately, as recommended by Neil Patel. Just go to the second technique to get the detail.
Using the exact keyword for which you want your blog post to rank as anchor text you’re linking to is not proper for your SEO too and must be avoided.
3. Use Your Main Keywords throughout Your Post
The third way to optimize your blog post is to make use of your main keywords throughout your blog post. As discussed earlier in this post, on how to do keyword research, your keyword you’ve chosen should be used appropriately throughout your post.
Avoid keyword surfing, as this will definitely causing de-ranking and banning of your post by search engines. Instead, just ensure they’re present as this will help search engines to rank your post and drive organic traffic to your site.
4. Use Suitable Heading Tags
The fourth tip on how to optimize your blog post is to use suitable heading tags within your post content. Ensure to use it in the right chain of command order beginning with H1 and ending with H6.
H1 should be used once, though for WordPress users, your post titles are automatically H1. Then make other sub-titles H2, and successive sub-headings under should be H3, H4, H5, and H6 tags.
Takeaways of Writing Blog Post
This post has been carefully written to help bloggers like you write great blog post and drive organic search from Google.
This is the same process I have followed to achieve so great a result and much more is that you can find me on the SERPs.
You can also achieve the same feat, only if you’re consistent and discipline. You can bookmark this post so you can reference it anytime the need arises.
If this guide has help you or fulfil your desire, don’t hesitate to share and help others gain more knowledge and have success.
He is Digital Marketer who is passionate about blogging. MarketingBlogo was birth has a result of misconceptions about the reality of online marketing for business growth.